Colicci case study

Colicci café and outdoor seating beneath trees in a London park.
Services

Blackboards

Custom Boards

Illustrations

Custom boards
Table top boards
A-board

Colicci, a family business founded in 1982, has grown from an ice cream van in Bushy Park to over 30 locations across London’s Royal Parks, including cafés, kiosks, ice cream vans and restaurants.

They pride themselves on serving artisan coffee from their own roasted single-origin beans and freshly baked pastries. To enhance their authenticity, Colicci sought The Blackboard Artist to ensure their signage was hand-painted. The partnership, now spanning nearly five years, includes an annual project at the RHS Chelsea Flower Show, where Colicci has managed the entire hospitality setup since 2023.

To elevate Colicci’s brand, The Blackboard Artist focused on creating a distinctive style for their blackboards. The solution involved double-coating letters, limiting the colour palette, and increasing letter spacing for better legibility and a modern look. Using black, white, and metallic bronze premium acrylic paint ensured a durable and cohesive brand image.

Freshly prepared bacon baps on a timber table outside a café.
A Colicci Bacon Baps A-board with hand-painted lettering and a sandwich illustration.
A Colicci blackboard menu with illustrated waffles and hand-painted snack lettering.
An Italian Gardens blackboard drinks menu behind the Colicci café counter.
Hand-painted Coffee and Ice Cream lettering above a Colicci café serving hatch.
An artist painting white Fresh Lemonade lettering onto a small blackboard.
A hand-lettered Fresh Lemonade price board above cakes at a Colicci café.
Deer grazing among trees and long grass in a London park.
A Colicci park kiosk with hand-lettered blackboard menus beside the serving hatch.
The entrance to the Pheasantry café with its illustrated A-board and outdoor seating.

We've been working with The Blackboard Artist for almost 5 years and consider Michael and his colleagues an integral part of the Colicci family. His creativity along with his professionalism and quick response time has been essential to our business. We look forward to working with him long into the future.

Rob Colicci

Director

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