Soho House case study

Member Area and Used Towels lettering beside the pool at Soho Farmhouse.
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Blackboards

Custom Boards

Illustrations

Custom boards
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Hand-painted signs and blackboards for Soho House, from Soho Farmhouse to Shoreditch House and The Ned, created to complement each venue’s distinctive hospitality spaces.

Founded in 1995 by Nick Jones and dedicated to the creative industries, Soho House is famous for hosting exclusive parties and events, attracting celebrity guests, and showcasing an art deco interior style that sets the standard in hospitality.

We took on the responsibility for every hand-painted sign at Soho Farmhouse, working on-site for months before its grand opening in September 2015. This relationship has grown over the years, and we continue to return annually to update signs and contribute to events like the Soho Food Fest and Bonfire Night. Our work at the Farmhouse also opened doors to private client projects in the area and regular collaborations at Shoreditch House, The Ned, and various other Soho House locations across London.

Soho House has always sought a modern, clean aesthetic for their signage, preferring a black and white colour scheme that complements surfaces such as reclaimed timber, white brick walls, and blackboards. We’ve consistently delivered on this vision, ensuring that our hand-painted signs align with the sophisticated yet approachable style that Soho House is known for.

Selected photography: Jade Sarkhel

Electric Barn Cinema lettering hand-painted on weathered timber at Soho Farmhouse.
The lake and timber boathouse buildings at Soho Farmhouse.
White Pen Yen lettering painted on a dark timber wall between two lamps.
Bicycles outside the timber-clad Pen Yen restaurant at Soho Farmhouse.
Chilled water tap lettering painted beside brass taps at Soho Farmhouse.
A timber reception counter with hand-lettered information boards at Soho Farmhouse.
A framed hand-lettered steam and sauna information board on a timber wall.
Changing Room lettering painted on a reclaimed timber door.
No Diving depth information painted on a timber post beside the indoor pool.
Boathouse opening hours hand-lettered on a glass window at Soho Farmhouse.
The MAYA terrace and poolside seating with a hand-painted entrance sign.
A hand-painted MAYA sign hanging from weathered timber cladding.
The MAYA restaurant with hand-painted lettering above the bar and a long dining table.
Rooms 1 to 7 directional lettering painted beside a hotel corridor.
Second-floor wayfinding lettering painted on a stairwell wall.

We’ve always been very impressed with the quality of work and have recommended Michael to others in the hospitality industry - The Blackboard Artist is our go to person for any work large or small!

AJ Khan

Operations Manager

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