Simmons

case study

Simmons, now a well-established name in London’s nightlife scene, has been one of our clients since the very beginning.

When they first started with just two bars in Mornington Crescent and King’s Cross, Michael, our founder, approached them with a business card, sparking a partnership that has grown alongside their expansion. Today, Simmons boasts 23 bars across the city, known for their iconic ‘Happy Hour,’ cocktails served in teapots, skull disco balls, and retro gaming spaces.

While we’ve worked on Simmons’ blackboards for years, one of the most memorable projects was crafting 22 custom tables for their venues in Soho, Tottenham Court Road, and Manchester. The brief was to capture the nostalgic charm of school-day doodles, resulting in playful and unique designs that perfectly complemented their brand’s quirky identity.

In addition to the tables, we've designed their Christmas drinks menu and also had the pleasure of revamping some of the original blackboards we created. The clear messaging on these boards, promoting ‘2 for 1 Cocktails,’ ‘Happy Hour,’ and ‘Cocktail Teapots,’ has contributed to Simmons’ growth and remains a strong visual element in their venues.